• J Prateek Kundu

How you can define your social media strategy.

In today's time, social media is one of the most important powerful tools, like earlier we use to say that website coding whether its PHP, pythons are the only backbone of the website, but today social media is also coming into the picture.


Because it creates brand awareness and perception which creates loyal customers. It’s one of the most important and needed powerful tools that if it’s used perfectly it can help you to create brand awareness.

In order to have an established and consistent presence online, there should be a strong strategy which needs to be made otherwise competitors may grab those opportunities which you may have if you were ready.

What Marketing Managers and their team should do before executing their plan of action.

Let have a look at these simple steps.

1. Study Competitors Content.

2. Active Audience.

3. Goals and Objectives.

4. Bridge the Gap

5. Create a Mark

6. Monitor

Study Competitors Content:

If you are starting any marketing project; first step is to plan, where research is the key and you can start from which is already out there.

But when you are researching it depends on the type, which is what type of industry you are into and what type of users or clients you need.

Delving deeper into the knowledge gathering, there are several tools now able to provide integrated competitor analysis. However, it's important for agencies to compile their findings, in order to understand what works best for the business, and how they should keep updating their strategy to remain relevant.

Active Audience

Choosing the right channels to engage an organisation’s key audience will help power where a company should invest most of their efforts into driving more engagement, traffic and sales.

Utilizing Google Analytics can aid this research, uncovering demographics, purchase and attitudinal behaviors will enable social media content to act like the customer's base.

Most of the online platform hosts its own internal analytics platform for further insight, and it depends on the generation weather your audiences like videos, visuals or just an article. Maintaining and monitoring audience quirks can help guide the direction of a strategy that’s true to the brand.

No marketers should not underestimate the power of a channel if it gets the best engagement for their organisation. For example, Facebook might have over two billion users, but that doesn’t necessarily mean it will drive the right results if the desired audience isn’t active on there.

Goals and Objectives

Marketing department across the globe works according to the insights and engagement data provided to them because without it you can’t figure out which platform or place is best for you to start your business and most important ROI ( Return on Investment).

Therefore, before even firing up a laptop to begin creating a plan, agencies must ensure that goals and targets are identified and suit their chosen channels.

For example, ‘Increase engagement on Instagram’ isn’t exactly measurable. However, ‘Increase engagement by 20% through video-related content on Instagram over the next three months’ signals the intent and drive towards a unified goal.

Bridge the Gap

Marketing professionals should not take a blind approach to any channels for any motive. If they have done earlier they should monitor all the data for different channels and see from which platform they are getting most of the data. After all the study you have made bridge those gaps and have a new start.

The personalised approach enables customers to get a real feel for what the content is trying to achieve and a relationship between the firm and the user begins to form.

Understanding how each channel is completely different, and focusing on a humanised approach to the online conversation, should help the strategy take shape and create more interaction.

Create a Mark

If a marketing firm can execute all the plans and data systematically, your business will get the clear picture where key insights are effectively utilised, in order to build digital content and readily available for the organisation, and employees too

In any organization, employees should be motivated to share company posts across their networks not only widens the target audience but makes staff members feel valued. Providing rich content that engages consumers, and encourages workers to share and interact with, all help towards building up a strong line of communication.


Finally, it's time for the results, where you can check what all has been done till date, Using insight tools can help businesses understand when an audience is most active and when posts should gain the most exposure.

Monitoring and have good engagement with your customers doesn’t mean that research stops. Every piece of content should be analysed so that you can improve your content and post as much as possible.

Frequently reviewing performance and assessing what’s working and putting together an interactive and flexible portfolio organisations will begin to give itself the best opportunity.


J. Prateek Kundu

Digital Marketing Manager and Freelancer 



9911712963 , 8777020592





Location: New Delhi, India


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