• J Prateek Kundu

Digital Marketing Jargon's Part 1

A handy A-Z Digital Marketing guide which is very useful and common terms that you'll come across.

Agile Marketing: it's the practice of creating the unique content on any trending topic which can be shared on different social media platforms to gain the advantage. Marketing Attribution: Driving credit between Channels (Journey of the Customer till buying the Product). From which channel customer came to the main website.

Analytics: Weather its Google Analytics, Omniture or Alexa it helps the company to measure the traffic coming to website and form which source. it can be Social Media, Blogs, Ads, etc.

It also helps the Marketing Team to manage the website regarding SEO.

Automation: It's a Software or Technology which helps in Marketing Communication on Variety of Online Channels to save time and money.

For, e.g., if we browse any particular product on any E-Commerce Site, but we don’t purchase it, automatically after few hours we start getting Emails from them regarding the same or Substitute products.

Beacons and Near-Field Communications: It can be said as the transmitter which is only possible in Mobile App. If customers are going near and your location tracker is enabled customers will start getting the notification through the Mobile App.

Big data: It can be termed as Large Volume data, it can be Structured or Non-Structured which helps the business on a daily basis. Amount of the data is not the factor but how the information is used in which strategical manner that's the primary factor. Big Data can be analyzed for Insights lead to the better decision and strategic business moves.

Content Marketing: Marketing the content in the relevant direction in the market. The editor should write what his listeners or viewers wanted to see content can be on anything like Legal Content, Food Content, Tech Content, Video, Article, and Photograph Etc. But it should be Interesting and Understandable. Content is the King if it’s not useful or understandable it’s off no use.

Conversion Rate: It's the key metric which reveals the percentage of your site total traffic is completing the specific goal.

Customer Experience Management: Customer experience management is a strategy to track and organize all interactions with its customers, to build more meaningful relationships, which can differentiate your brand and help to keep present and existing customers for life.

Customer Lifetime Value: Customer lifetime value refers to the total worth of a customer to a business over the entirety of their relationship.

Measuring Customer Lifetime Value will help provide meaningful insights into how you can plan future marketing campaigns and also improve future customer interactions. CLV can help you decide how much your company should invest in retaining existing customers and to divide budget between retention and getting new customers.

Customer Relationship Management: This model used to manage a company’s interactions with its current and future clients or customers.

It’s used to organize, automate and synchronize all of the customer-facing areas within your company: from marketing to sales to customer service to technical support. It gives you the time to develop other areas of your business and also giving you the reassurance that you're not letting your existing clients down or responding to new inquiries in an efficient manner.

Digital Transformation: It refers to the change that all business and organization will have to go through to succeed in an increasingly digital leading world.

These changes can occur everywhere from its most basic operations to the entire infrastructure. Digital transformation is an ongoing process. As technologies rapidly change and new platforms spring-up, it's important to know whether they are suitable for your organization and if they'll help you succeed in the future.

Email Marketing: Email can be used in many ways when a company communicates with a consumer. Fundamentally any commercial message sent to a recipient from a company can be considered email marketing. E.g., Mail Chimp.

Link building: Google treats a link from another website to your site as a vote of confidence. Google will rank you higher based on that vote. Therefore the more good quality links, the better.

Paid, Earned And Owned Media:

Paid media is all the advertising you pay for. This includes print ads, TV ads, promoted posts on Facebook and sponsored tweets.

Owned media is all the fresh properties that belong to your brand which you control. For instance your website, offline retail stores, blogs, social media channels, magazines, apps.

Earned Media is the free publicity generated by your fans. You didn't pay for it, because you won it. This manifests typically in online shares, comments, retweets, online reviews, unsolicited blog posts, word of mouth.

Paid Search:

Paid search is the term we use for advertising within the listings of a search engine. When a user searches for a particular word or phrase, the results will appear as a list on a search engine results page (SERP), these results will be a mixture of naturally occurring links (organic) and paid-for ads.

Pay-Per-Click (PPC): If you want your keywords to appear in search engine results pages (SERPs) for a particular search term, then you will have to bid against other marketers for the same phrase. PPC is how much you’re willing to pay the ad network every time a searcher clicks on your ad.

Programmatic Buying: Programmatic buying refers to any ad space bought automatically on any web page, through either bidding for space or buying it directly

Two types of programmatic buying:


  1. Programmatic RTB: RTB stands for Real-Time-Bidding, this is an automatic process that occurs when a web-page with available ad-space loads. This ad-space is auctioned in ‘real-time’ (milliseconds in fact) and the winning ad appears on the web-page when it has finished loading.(Google Ad-Sense)

  2. Programmatic Direct: this is also known as ‘automated guaranteed', ‘programmatic guaranteed', and ‘programmatic premium.' These all mean the same thing, so don't worry about the jargon. This is an automated process of buying guaranteed ad space that doesn't involve an auction.

Real-Time Bidding (RTB):

Real-time bidding is used for serving internet users with display advertising around the internet. Ads keep on changing so it's useful for the impression only

Responsive Web Design: It's a very important factor nowadays because as for recent statistics most of the viewer are on mobile and tablets. Therefore it’s very necessary to make your website responsive to all screen and devices. You can check your site responsiveness through inspect or If you click on the edges of this browser window then drag to resize our website, you’ll see. And according to that, you can manage the codes and images.

Adaptive Web Design: By using an entirely different set of designs and templates for each device being targeted designer can make the same website for various devices or platforms.

Search Engine Marketing: Search engine marketing involves increasing the visibility of websites on search engine results pages (SERPs) by either using search engine optimization (SEO) techniques, which help your site appear higher in the results, or by using a pay-per-click (PPC) campaign.

Search Engine Optimization: SEO is the process of optimizing your website and its content so that search engines can easily index it. Using this indexed information about your website, search engines can provide searchers with the most relevant results based on their search terms.

There are many different areas of SEO where skills are required.

  • On Page SEO: In the Website.

  • Off-page SEO: Social Media Platforms, Blogs, white paper, etc

  • Local SEO: Relevant to a searcher based on their current location.

  • International SEO: SEO is done for International Customers by using Country Code Top-Level Domains (ccTLDs).

Social Media:

Social media is the general term for all the platforms on which users can create personal profiles and interact with other users over a network. The most popular systems are the ones you'll no doubt have already heard of. Facebook, Twitter, Pinterest.

Success on social media for brands relies on them not just broadcasting their marketing messages. It instead relies on engaging their followers in real, personalized conversations. Replying to customer complaints and queries. Providing well-made content that is either entertaining, informative or helpful. Sharing content made by users and ultimately building a community that encourages loyalty.


J. Prateek Kundu

Digital Marketing Manager and Freelancer 



9911712963 , 8777020592





Location: New Delhi, India


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