• J Prateek Kundu

Digital Marketing Jargon Buster Part 2

Analytics and Web Analytics tool: Analysis of the data generated by people acting on the website or mobile apps. The primary purpose of discovering ways to improve website and marketing campaign.

Apps: It's a programme which is designed to run on Android, IOS platforms. When you are submitting any new apps for Google Play Store verification, they generally approve within a week but IOS take near about a month or two to approve one app.

Banner Adds: It can be Image add or few seconds video ads which are shown on the above the fold of the website (top of the page). Which is given to drive new customers to your website. We can use google ad-sense for this service.

You-tube Banner Add

Blog: It's a medium which can be written by an individual in a conversational style and focused on a specific subject.

Click Through Rate: Number of times viewer is clicking on your ads compared to the number of time user are exposed to the ads.

Content: Digital Material available in the form of video, post, photo or blog.

Cost Per Click: Amount of money required to produce a single click on digital ads.

Home Page: The home page should be stunning and informative in a crisp way so to drive a user to the second page.

Impression: Number of time Ads is displayed to the viewer e.g., Instagram, Pinterest.

Index: Catalog of the web-page and digital content used by search engine. In other words sitemap.

Landing Page: first page of the website that any viewer usually sees. It's not necessary it has to be the home page.

Link: Text or Image that provides a link to the website.

Natural Listing or Organic Listing: Organic results which are not paid.

Natural Listing or Organic Listing

Paid Listing: Ads which are paid which appears on Search Engine.

Paid Listing

Query Search Term: Keyword or Phrase a user types into a search engine to find what they are looking for.

Session or Visit: Number of interaction that takes place on your website within a given period of time by Users.

Session or Visit

Traffic Acquisition: Process of attracting visitors often referred as traffic to a website, mobile, digital assets.

Unique Visitor: A single visitor to a website during a specific period of time.

URL: Unique Resource Locator: Unique address of the website

Social Media Glossary

Behavior Segmentation: This is the process where a brand targets their online audience based on behaviors.

Bitly: Bitly is a URL shortening service frequently used on Twitter.

Canvas Ads: Canvas ads are Facebook’s advertisement design to help businesses tell stories and show products on mobile devices, in a dynamic way.

Geo-targeting: Geo-targeting is a tactic used by brands to deliver different content to its users based on their geographical location.

Hashtag: A single word or phrase preceded by the # symbol to define messages relating to a particular topic.

Hoot-suite: A dashboard that allows you to manage all of your social media marketing accounts from a single location.

Influencer: A social media user who can reach a relevant audience (large or small) and create awareness about a trend, topic, company, or product.

Klout: Klout is a site that measures the social influence of individuals on social media platforms.

Custom Audience: Custom Audiences is a brand new and very successful advertising offer on Facebook. It allows marketers to target their audiences on Facebook, using email addresses, phone numbers, or Facebook IDs.

Fan Gate: A fan gate allows brands to display in page tabs of their Facebook page different content to those who are fans versus those who are not.

Cost Per Ads (Facebook Pixel): the avg cost for each ad to the cart action tracked by your Facebook pixel on your website after the viewer clicked or viewed your ads.

Cost Per Initiate Checkout (Facebook Pixel): Avg cost for each checkout action tracked by your Facebook pixel on your website people viewed or clicked on your ads.

Cost Per Purchase (Facebook Pixel): Avg cost of each purchase tracked by your Facebook pixel on your website.

Cost Per Lead (Facebook Pixel): Avg cost for a lead tracked by your Facebook pixel on your website.

Cost Per Add Payment Info (Facebook Pixel): Avg cost of each payment tracked by your Facebook pixel.

Cost Per Complete Registration (Facebook Pixel): Avg Cost of each registration tracked by your Facebook pixel.

Facebook Pixel: It’s an analytic tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use pixel data to:

· Make sure your ads are being shown to the right people

· Build advertising audiences

· Unlock additional Facebook advertising tools

CPM: Avg Cost Per 1000 Impression


J. Prateek Kundu

Digital Marketing Manager and Freelancer 



9911712963 , 8777020592





Location: New Delhi, India


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