• J Prateek Kundu

Difference between Google paid and organic search results

According to the new study of the market by Varn two-thirds (60%) of consumers don’t know the difference between paid and organic search results on Google.

Marketing Agency of the United Kingdom had a talk with Thousands of internet users with just a simple question "Do you know the difference between Paid and Organic Search results on Search Engine?”

Near about 59.7% of people which were asked are unaware of the differences between the two types of listings on a search engine, and the majority of the users are clicking on those links which are basically on top or first page of search engine results. This is the reason why all company wants to come on the 1st page of any search engine

Different Search Engine of Different Countries.

Google: Google is one of the most obvious international search engine which is basically used all over the world.

Bing: Bing is the second-most popular search engine in the US.

Yahoo: Yahoo is the third largest search engine in the US, commanding about 12% of search, resulting in millions of opportunities to engage customers.

Baidu: Baidu is the largest search engine in China.

So com (360 Search) Qihoo 360: Although only launched in 2012, Qihoo360 (so.com) has already risen to the prominent position of the second-most popular search engine in China.

Yandex: Yandex remains the dominant search engine in Russia and parts of surrounding countries.

Naver: Naver incorporates content from users, social platforms, and paid search. Brands that gain the most visibility are the ones that have a presence across as many areas of the search results as possible.

DuckDuckGo: DuckDuckGo is a unique search engine because it does not store any user information. It shows the same results to all users regardless of search history or location — although paid search may be location dependent as ads are from the Bing-Yahoo network.

Askcom: Ask.com originally operated under the name AskJeeves. While it does not receive as much traffic as the other sites, a few key moves can help ensure that your page does rank highly when the opportunity comes.

AOL: AOL still has 2 million users and has a business partnership with Google, so optimizing for Google seems to also help brands optimize for this search engine.

During the survey, there were some shock finding which says that two-thirds of its vast PPC income is generated by misdirected clicks.

The difference between Search Engine paid and organic search results haven’t always been this confusing as earlier sponsored listing were highlighted and all the sponsored listing were listed all together but now all the listing are made together, therefore because of that organic and paid listing are confusing because the word “Ad” icon and link following it appearing in green, as with the links for organic results.

In 2016, Google removed ads from the side of search pages which, again, made them less obvious to users. With further tweaks made since then, Varn has identified a 9.4% increase in respondents who were unable to identify the difference between paid and organic listings.

Varn Commented in his report that “Whilst we can never be certain on the motives behind these changes, it does pose the question as to whether Google changed the colour and layout of the paid adverts to make them less easy to see to ensure they still get clicks.”

The theory is fed further by the fact that the 33.7% who did recognise a paid search result said they would deliberately choose not to click on them. Just 6.5% claimed to knowingly click them as ads.

Google shopping ads

In a parallel piece of research focused on Google Shopping listings, PPC specialist AdPilot found that roughly one-third of internet users were unaware that results returned in the e-commerce comparison service were paid adverts.

Over 1,000 respondents were asked a similar question; “Do you know the difference between Paid and Organic Search results on Search Engine? A similar pattern emerged with 30% replying that they didn’t, while the 50% knew they were ads and chose not to click on them.

According to the survey it was revealed that there is a huge lack of survey around the commercial activity

Last year, Google was fined €2.42 bn (£2.18 bn) by the European Commission when it was accused of skewing search results in favour of its Shopping ads. The search engine was accused of abusing its market dominance by promoting its shopping comparison service at the top of general search results.


J. Prateek Kundu

Digital Marketing Manager and Freelancer 



9911712963 , 8777020592





Location: New Delhi, India


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