2019 Important SEO Trends
Few SEO trends which you need to adopt in 2019 for earning more revenue are followed below.
1. Understand your user and audience intent.
2. Go Beyond Google Search.
3. Structured Data is the Key.
4. Create Curated and Exceptional Content.
5. Increase Expertise, Authority and Trustworthiness.
6. Investment in SEO.
7. On Page Optimization.
8. Voice Search.
9. Machine Learning.
10. Optimize for Featured Snippets & Other Google SERP Features.
Understand your user and audience intent.
What does your audience prefer, Audio, Text, Video and if you know this it will be all. It's because you need to understand what someone is expecting to find when they query a word or phrase and you need to give them the answer in the simplest way possible.
Even if your website content is written properly and it’s optimized but it’s not conveying the message what your audience or users are searching it won’t give you any business, and in future, all high ranking website is all able audience.
Above all, if your website creates the great user experience and a journey you will be rewarded by Google. And your visitor will invest in you. It's time to match keywords and phrases and make sure your website should answer all the queries your audience needs to answer.
Go Beyond Google Search.
As per google “the entire search experience of domain is to expertise and control, our goal isn’t to just drive traffic but to ensure the best interactions, We have to ensure that we’ve optimized that search experience, whether web-based or app-based to create the most efficient and engaging intersection of the user’s needs and the site’s offerings possible.”
Structured Data Markup Is Key
Structured Data should be used because it's one of the most important parts after Google has started giving importance to AI.
"If Google wants to move from a mobile-first to an AI-first world, structured data is key. No matter how good your AI is, if it takes too long to ‘crawl' the required information, it will never be great. AI requires fast processing of contents and their relations to each other."
There should be a relationship between topics and behaviors, which will be supported by structured markup, this is the only thing which we need to understand.
Create Exceptional Content
If your content is copied its useless no matter how much you are spending on SEO it’s useless. Each and every content should be fresh and relevant. But it doesn’t mean that you can’t write your specific keywords which includes your profession. But it should be made like this that it should move, motivate, and connects to the common man.
As per algorithm updates Google is focusing on content quality and the depth of the website content.
Increase Expertise, Authority, Trustworthiness
As per google search quality and rating guidelines establishing, growing your expertise and authority of trustworthiness should be created more the better.
In 2019 on page optimization is pretty much important because it’s going to be very important in future which are
Frequently asked a question.
Internal site search.
Shortening conversion process.
Chatbots which can resolve the common question.
As in future everything is going under voice because of new updates on Google Assistant and SIRI. It’s very important to have your Voice SEO. Through it will be different from country to country and state to state, but it’s also true that every human job can’t be done by machine.
We need to adopt machine learning to develop unique content for SEO which will be one of the most important factor of future SEO standards.
Machine learning should be merged with analysis and reports so to test new strategies and implementation and to understand success and failures.
Featured Snippets & Other Google SERP Features
Google search features will continue and will be an important trend in future SEO. Because it will help in getting an organic traffic with relevant clicks. More of relevant clicks more of visibility.